Targeting male patients in 4 simple steps
When we sign up new clients for our digital marketing services, we ask them standard questions about their practices, such as the ratio of female to male patients. Almost 100% of the time, their clientele is predominantly female. We then follow up by asking, “Would you like to market more toward men?” The answer to this question typically goes one of two ways: either the client isn’t ready to start targeting more male patients at all, or they are interested but have no idea where to begin.
Catering to the male patient isn’t rocket science, but it does take some strategy. It is possible to get more men in the door, you just need to learn how to get on their level. Furthermore, you can get male patients without spending thousands of dollars on additional marketing strategies. All it takes is a little know-how and these four simple steps: