Standing Out in the Crowd
Manish H. Shah, M.D., of Shah Aesthetic Surgery , in Denver, Colo., says that for cosmetic surgeons to stand out, they need to have a voice in the beauty decisions of the everyday patient. Colorado isn’t in the top 10 but is ranked 17th among states with the most plastic surgeons per capita.
“It is important that they maintain a strong social media presence and that they put themselves out in front of an audience who is hungry for information,” Dr. Shah says. “They should have a strong library of video education and be willing to show their results to the world so that their talent can be measured.”
Admittedly, he says, that’s a tough place to be because surgeons expose themselves to criticism.
“That being said, I've found that the forward thinking surgeons who understand social media and understand the internet have the advantage in getting their message across louder and clearer to the public. New patients need to know why you are the best choice for them, and who better to tell them than you and your happy patients!” Dr. Shah says. “The best plastic surgeons don't compete on price, only reputation and perceived value.”
NEXT: Add Value (Not Clutter)