Standing Out in the Crowd
What Makes You Different?
Daniel G. Becker, M.D., of Becker Rhinoplasty Center in Sewel and Voorhees, N.J. and Philadelphia, Penn., says that a surgeon can stand out by committing to becoming an expert in a small aspect of plastic surgery.
“Become the most knowledgeable, lecture on it, write and publish about it, and focus on this area of plastic surgery. It should be something you have a passion for and have a special skill in,” Dr. Becker says. “As you continue to help patients with this, word [of mouth] will spread of your expertise. Your ability will speak for itself, and other physicians… friends of your patients will seek you out.”
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