Sealing the deal with virtual imaging technology
In January 2016, Illusio Imaging launched a virtual mirror imaging system for breast augmentation patients. Used to enhance the patient experience during breast augmentation consultation, Illusio 3D imaging features a real-time image of the patient’s face and body with superimposed breasts (the size they would be post-surgery), so the patient can see how she'd look from different angles.
Ethan Winner, chief executive officer and co-founder of San Clemente, Calif.-based Illusio Imaging says it’s all about the patient experience. "As a surgeon describes possible outcomes, he can now visually show her exactly what he's talking about, while she’s looking at herself in real time on a wall mounted large screen display. The patient is looking at herself in a virtual mirror and seeing virtual breasts instead of her breasts, but they look like hers," Winner says.
Winner and plastic surgeon Kyle Song, M.D., developed the software, which uses an iPad interface that projects onto a large monitor. The patient can see the virtual breasts on her body from different angles and from close and far.
"The technology that we use is called augmented reality. Augmented reality refers to any time you take a virtual image and superimpose it on the real world," Winner says. "That marker is simply a mechanism so the application knows where to place that image."
According to Winner, Dr. Song has used the technology on close to 150 patients and his rate of conversion has gone from about 60% before Illusio to more than 80% with Illusio.