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    All men not created equal

    Contrary to the U.S. Declaration of Independence, not all men are created equal or identify themselves equally.

    Dr. SteinbrechThese contradictions have propelled Douglas Steinbrech, M.D., FACS, a  plastic and reconstructive surgeon with locations in Manhattan and Beverly Hills, to create different categories for men to identify with on his website maleplasticsurgerynewyork.com.

    “There are many different types of men,” Dr. Steinbrech tells Cosmetic Surgery Times. “Initially, the website was to educate men,” he says. “However, the website has also really increased the volume of men in my practice.”

    Case in point, upon opening his practice, in Manhattan, 12 years ago, Dr. Steinbrech’s clientele comprised about 80% women and 20% men. Today, the practice treats roughly 80% men and 20% women.

    Three years ago, to help drive male business, Dr. Steinbrech created four categories of males on his website: the model (or in Los Angeles, the actor), the athletic dad, the bodybuilder and the CEO/boardroom executive. Each category also lists several recommended procedures.

    The Model

    “The most popular procedure for the model is abdominal sculpting,” Dr. Steinbrech says. “Through hidden incisions, I sculpt the abs and achieve a dramatic reduction of fat to the flanks of the love handles.”

    The second most popular procedure is a male model "makeover" that creates a chiseled Superhero jawline via fillers or permanent implants. Of the two, “we usually use fillers to inject into the cheekbone and accentuate the jawline and the chin,” Dr. Steinbrech explains. “I always tell my model patients that every guy has a better-looking 'twin' working in Hollywood. That counterpart has slightly higher cheekbones, a little wider jawline and a more projecting chin. By tweaking, we want to create this better-looking twin.”

    Dr. Steinbrech says “twin” is the ideal word to convey to patients. “We don’t want the patient to look like someone else,” he explains. “We still want the patient to look like himself and appear natural; in other words, the best-looking version.”

    NEXT: The Althletic Dad

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