New Year, now what?
Marnie Nussbaum, M.D., NYC
Marnie Nussbaum, M.D., assistant professor of dermatology at Weill Cornell Medical Center, in New York City, says practices can start marketing and promoting their cosmetic procedures right away, as the New Year comes with promises and resolutions to look and feel confident and beautiful.
“Patients tend to focus on improving themselves starting in the new year with diet, exercise and, of course, aesthetic procedures and are, therefore, focused and primed for information,” Dr. Nussbaum tells Cosmetic Surgery Times.
Now is the time to fill up schedules, according to Dr. Nussbaum.
“Traditionally, November and December are a busy months as many patients can take vacation days for optimal recovery time. Patients generally don’t mind any downtime with family members, however, feel quite differently among coworkers,” Dr. Nussbaum says. “Interestingly, January and February are also great months for laser procedures, as the patients are not anticipating excessive sun exposure, as well as, neck procedures or submental injections, like Kybella, as patients can hide the treatment areas with a scarf and look completely appropriate. Cosmetic surgeries then pick up in the springtime around May to get bikini ready — especially noninvasive body contouring and tightening. The slowest time of the year is usually August, as most patients are away on vacation or don’t have the desire to visit the physician’s office.”
She says that her practice’s marketing efforts are usually focused on a “New Year, new you” platform.
“Many people will make resolutions in the New Year to be the best version of themselves that they can so offices can build upon that kind of enthusiasm and energy,” Dr. Nussbaum says. “The start of the New Year is a great time for laser resurfacing, as the skin has ample recovery time prior to being exposed to excessive sun exposure. Body contouring is also a great procedure to have done in the winter months to allow for recovery and get ready for warm weather activities. It also can promote healthier eating and exercise by giving a jumpstart to looking like their best selves.”