New Year, now what?
Michael C. Edwards, M.D., Las Vegas
Las Vegas, Nevada, plastic surgeon Michael C. Edwards, M.D., says the New Year can be a good opportunity to review all aspects of a cosmetic practice.
“Look at your marketing budget and evaluate what has worked and what hasn't, and discard the poor performers. Look at your expenses that occur on a regular basis and see if they are still of benefit,” Dr. Edwards tells Cosmetic Surgery Times. “Make sure your office staff (new and old) all are aware of what the practice offers and that they can speak about these intelligently.”
While business trends tend to vary year to year, in general, schedules get busy before the holiday season, the months leading up to summer and in the fall, when the kids are heading back to school, according to Dr. Edwards.
“This is a time of year when patients make their resolutions to take better care of themselves and to finally go after the procedure they have been thinking about. Marketing efforts could focus on means for patients to improve their appearance, such as skincare, laser procedures, Botox and dermal fillers. At their consultation, they may be found to be better served by a surgical procedure or at least informed about their options,” Dr. Edwards says.