New Year, now what?
Farah Naz Khan, M.D., Dallas
Dallas, Texas, plastic surgeon Farah Naz Khan, M.D., says 2017 is a year for practices to focus on improving their social media marketing (especially Instagram and Facebook).
“Instagram is especially useful because surgeons can post before [and] after pics and instantly get the point across! Most patients feel worn out after the holidays, and while they may be low on cash, they are looking for ways they can feel better and look more refreshed without spending too much money,” Dr. Khan says. “To that end, noninvasive services, such as fillers and Botox and treatments for facial resurfacing/skin tightening via lasers/radiofrequency machines are big in January [and] February.”
Dr. Khan says her practice is booked with surgeries for January. The focus is on tummy tucks, liposuction and mommy makeovers for the fall and winter months when temperatures are cooler, so it’s easier for patients to wear the necessary compression garments, postoperatively. Breast augmentations are popular January to May, in anticipation of beach weather and swimsuits.
“To that end, marketing efforts for breast augmentation surgery serve useful during these months,” she says.
January can be a slow month for cosmetic practices, according to Dr. Khan, but surgeons can avoid the slump by marketing more noninvasive services and by booking procedures like tummy tucks and liposuction in advance.
“We have also found summer month to be slow, since people are on vacation or getting ready for the kids to go back to school. While patients may not have time to have full surgery during those months, [it’s] best to focus on smaller, noninvasive options to get patients into the office. Often, they may only have time for facial fillers, but will return for that tummy tuck or mommy makeover in the fall,” Dr. Khan says.