New Year, now what?
Alexa Nicholls Costa, NP, Boston
Alexa Nicholls Costa, NP, cofounder of LexRx in Boston and Lynnfield, Mass., says the New Year is a time for creative marketing campaigns.
“Now, more than ever, it’s important to leverage personal and professional connections — collaboration over competition. Team up with businesses that share your target clientele and have an overlap in approach to strengthen the referral pipeline and secure new customers. Consider hosting an informative and fun seminar where attendees can try new products, discuss the latest treatments and engage with one another,” Costa tells Cosmetic Surgery Times.
Another winning strategy, according to Costa: Craft an incentive-based loyalty program to welcome newcomers and reinforce client appreciation and retention.
“This could be done by encouraging current clients to bring someone to their next appointment who may be interested in treatment. The guest could enjoy a free consultation and your current client would be gifted with a discount for that day's treatment,” Costa says.