New Year, now what?
Jason A. Shapiro, M.D., Miami Beach
Jason A. Shapiro, M.D., an internist and medical director at Tribeca Medaesthetics, Miami Beach, Fla., says that while it might sound cliché, come January 1, the concept of a “new year, new you" resonates.
“Gym memberships see an uptick in business, as do cosmetic and aesthetic procedures and treatments. At Tribeca Medaesthetics, we try to engage our patient base with this message and a New Year’s promotion that will make people feel good about themselves,” Dr. Shapiro tells Cosmetic Surgery Times.
Should they be filling appointment slots now or gearing up for spring?
There is no time like the present to be filling appointment slots, he says.
“Valentine's Day always seems to be overshadowed by New Year's Eve, however it's an important day to remember, as it's just a month away,” Dr. Shapiro says. “The seasonality of this industry depends on the location of your medical practice. Tribeca Medaesthetics is located in the heart of Miami Beach, which is a vacation destination for the rest of the country. In our experience, business tends to pick up when schools begin their academic year and peaks through the spring. Summer months tend to be particularly slow in Miami, with respect to patient flow. We attribute this to the hot weather and this is the time when most people go on vacation with their families.”
Dr. Shapiro says he has noticed stronger interest in simple and inexpensive procedures, like Botox or lip augmentation at the start of the New Year.
“I believe this is a fiscal response of most patients wanting to spend less money because the recent money spent during Christmas and New Year's Eve,” Dr. Shapiro says. “Conveniently, injectables are perfectly timed for the beginning of the year because of the proximity of Valentine's Day.”