New Year, now what?
Jacob Freiman, M.D., Miami
Miami, Fla., plastic surgeon Jacob Freiman, M.D., says plastic surgery procedures increase and decrease depending on the economy and family schedules.
“There has always been a steady increase in procedures but, at times, the increases are slower due to the economy such as 2008,” Dr. Freiman says. “The busiest time of the year is after tax season when consumers receive their tax refund. The slowest is usually during the summer and the beginning of the school year when children are home from school and parents are focused on family issues.”
Generally, Dr. Freiman says he sees a big uptick in business a month right before each holiday, but then the number of surgeries diminish just before the holiday because patients don't want to be in pain or bruised in front of family.
“The best way to start off on a good business foot would be to cast your marketing net to an international audience during American holidays,” Dr. Freiman says. “Also, accept the fact that the business ebbs and flows so save during the busy times and schedule vacations for your slower months.”