New Year, now what?
Adam Basner, M.D., Baltimore
Baltimore, Md., plastic surgeon Adam Basner, M.D., says the busiest months of the year tend to be those leading up to summer.
“Summer is a ‘deadline’ that patients start to think about. They want to look good and be recovered. In our practice, mid to late winter and then spring are the busiest times of the year accordingly,” Dr. Basner tells Cosmetic Surgery Times. “These patients are generally focusing on body contouring surgeries rather than facial procedures. Marketing efforts would be best focused on breast and body surgery, which will coincide with patients' interests."