New Year, now what?
Now that the holidays are over, what can cosmetic practices expect in the first months of 2017, and how can they start the year off on a positive note? We asked nine aesthetic physicians around the U.S. to share their experiences and best practices.
Tanya Kormeili, M.D., Santa Monica
Tanya Kormeili, M.D., a dermatologist practicing in Santa Monica, Calif., says January is hopping at her practice because she and her staff specialize in nonsurgical rejuvenation techniques. And while they see their fair share of patients before the holidays, recovery times — especially after laser procedures — make many wait until after New Year’s Day.
“Therefore, beginning of January is a busy time for us as we start the series of antiaging lasers,” Dr. Kormeili says.
Other procedures that are in demand for this time of year include body contouring and chemical peels, according to the dermatologist.
Whether January is bustling or slower post-holiday crunch, Dr. Kormeili says some downtime can be good. It’s a time when doctors can evaluate what’s working and what’s not and make needed changes.
“I use the ‘slower times’ to learn new skillsets, train the staff better, work on the business-end issues and also to spend time with my family,” Dr. Kormeili says. “Balance is the key. When the busy season hits again, I feel rejuvenated and in good shape to handle the extra hours I have to work to accommodate patients.”
Dr. Kormeili says her practice does no marketing, has no specials or promotions….
“I had a very wise businessman tell me to always focus on making myself better as a professional and never work so hard in my trade that I become obsolete. I really took that to heart!” she says.