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More would opt for cosmetic procedures if financially able

Seattle — A new online survey by Harris Interactive reports that interest in cosmetic surgery is way up among prospective patients and that many more procedures would be occurring if money weren’t an issue.

The survey, conducted on behalf of cosmetic treatment Web community, based here, polled 2,148 adults. More than two-thirds (69 percent) said were it not for money issues, they would choose to have cosmetic work done. That percentage is up by 15 points from November 2009, indicating rising interest among consumers.

The survey also notes that the desire for invasive procedures, many of which require substantial recovery time, suggests people want big changes rather than minor ones. Of those respondents who say they would seek cosmetic work, 29 percent would choose a tummy tuck, while 23 percent want liposuction and 13 percent would like a facelift.

The survey also asked respondents which treatments they planned to undergo in the next year. More than half who are planning to undergo minimally invasive procedures plan to get their teeth whitened, 23 percent will undergo a hair-removal procedure, 11 percent will have a filler injection to treat wrinkles, and only 3 percent say they will have Botox (onabotulinumtoxinA, Allergan) injections. Among more invasive cosmetic procedures, eyelid surgery leads the way at 27 percent, while 18 percent of respondents say they will undergo hair replacement.

New York — Geoffrey Keyes, M.D., is the new president of the Aesthetic Surgery Education and Research Foundation, the research arm of the American Society for Aesthetic Plastic Surgery, based here.

Las Vegas — A California study finds that a surprisingly low percentage of women there who undergo a mastectomy choose to have breast reconstruction later, Medscape Medical News reports.

Chicago — An American Academy of Cosmetic Surgery (AACS) survey says interest in cosmetic surgery is on the rise as technological advancements make procedures more accessible, more affordable and safer than ever.