Battle of the brands
With some 9 million online visitors a month who are seeking or offering information about cosmetic surgery, RealSelf has become more than the world’s largest online cosmetic surgery community — it’s also become a rich source of data. So, when RealSelf Chief Executive Officer Tom Seery says 2017 is shaping up to be the year of noninvasive treatment, it’s probably worth a listen.
“When we look through that data for trends and patterns, consistently we’ve been seeing greater and greater consumer interest in less invasive, noninvasive and minimally invasive treatments,” Seery tells Cosmetic Surgery Times. “And that has been a trend that has accelerated with more and more practices introducing CoolSculpting [Zeltiq] and Botox [Allergan]. The reason those are interesting is that the companies behind those two products are spending a lot of money on branding. And for the first time in the category of aesthetics we’re starting to see emergent brands that consumers recognize and search by name….”